By Michael Hahl
designs, fashions, brands
Hiking is booming in Germany. The betrayed not only the sales success of the hiking book bestseller by Hape Kerkeling or Manuel Andrack, especially knowing that the polls: About 40 million German like to go on walking tour! The leisure needs of the traveling public, not least, a strong tourism economy Factor for the region. To understand what you want to hikers, market analysis be conducted, such as surveys of the natural sociologist Dr. Rainer Bramer. "With each study," said Braemer, the expertise extended for the comprehensive design of marketable products. "Quality must be measured by certain criteria, can only then can we put them in walking holidays in practice. This is not always easy, because as diverse as the lifestyles of migrants, their motives do enjoy all the scenery and nature, are also important for health, stress relief and not least the taste buds at the retreat. But depending on age, education or gender, there are different priorities.
The walking infrastructure is brought into focus the tourism industry. Since the 90s, a discourse on the changing demands of the "New Wanderers" is out: contemporary migrant worlds are developed according to criteria psychological landscape, nature experiences are optimized. A lot of new trails were created hundreds of thousands of kilometers of lines run through the German destinations, not all meet the recommended quality standards. To separate the wheat from the chaff, certificates will be: labels serve to guide the traveler to offer in the way of the jungle. Brands such as those developed by Braemer "premium channels" or the "quality way Walking in Germany" of the migrant association will help to ensure the highest quality experience.
landscape and lifestyle
Contemporary enjoy hiking so now with a guarantee? Ulrich Grober - popular for his book about "new ways to an old art" - Wants an overly "labeled migrant boom" to counter the essentials of hiking. "It depends not only on the certification of a road," he expresses himself in a hiking magazine, "but whether I can perceive the ecological and cultural treasures along the way that I'm receptive." For him play makes "no Role: walking he sees as a unique alternative draft to everyday technology world. Step by step the walker again finds itself at a decelerated pace of life and with a human dimension. Real experiences in "walk-in rooms" provide contrasts to the "besehbaren" virtual Realities give new balance, new perspectives. And perhaps, Rough Creed, resulting from the contrasting experience of the wanderer new models for a resource efficient lifestyle.
If the outer landscape, which passes through the traveler, thus a metaphor for the interior? Walking is a personal journey between nature and self-awareness? The floor-Braemer analysis seem to confirm the trend: After all, the preference for individual hiking tours in recent years has increased remarkably in 2005, 46 percent of respondents admit as a migrant individuals. Braemer like the "legitimate needs of degraded civilization Contemporaries' needs. - Under the sign of the 21 social and environmental Wanderlust century into an art form.
excerpt from HAHL, M. (2008): Walking is an art form. Fresh wind in the hiking paradise Neckartal-Odenwald. In: The nature park is moving. Annual program 2008.
Eberbach. P.4-9.
More Braemer ? More
Rough ? More
Walking in Germany ?
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